Blackjack is the casinos' best moneymaker precisely because people believe the game can be beaten. Casinos are forever bemoaning their losses to card counters, and constantly changing their rules and dealing procedures to make their games tougher for these feared blackjack experts. Casino floormen, with increasing frequency, unceremoniously bar suspected counters from their tables. Promoting this paranoia is one of the most successful advertising campaigns ever developed. Not one person in a thousand has what it takes to make any significant amount of money playing blackjack, but hundreds of thousands of people have given it a try.
Card counting is not difficult for the dedicated practitioner, but few people are dedicated enough, and, as most players discover the hard way, there is more to being a successful card counter than the ability to count cards.
In cynical moments, I see the American public being taken for a ride by the strange bedfellows of the casino industry and the blackjack systems sellers. A tremendous effort is being made to convince people that card counters can get rich quick at the casino blackjack tables.
I don't mean to imply that all blackjack system sellers are trying to bilk the public—I am a system seller. I'm the author of nine books on casino blackjack, and have written operating manuals for two home computer blackjack programs, and articles on card counting for numerous magazines, and I've acted as informal consultant for a number of high-stakes international counting teams. I know the game can be beaten. I have played professionally for many years myself, and I know many full- and part-time card counters who regularly take the tables for piles of money. I know a few players who have made fortunes playing blackjack.
But the successful pros are few and far between. Their dedication to the game is beyond that of the average counter—they live and breathe blackjack. They devour every written word on the subject; they drill and practice until they count cards in their sleep. They know professional blackjack as a dog-eat-dog business.
Some blackjack system authors have been honest about their negative experiences at the blackjack tables. Most publishers, however, aren't so forthright, and the media in general isn't any better. It's not newsworthy to say, "Gambler loses money." Advertisements for blackjack systems promise everything from instant wealth to private airplanes and priced-to-move personal islands.
The average player has no way of knowing that the author of his system objects to the publisher's advertising claims, and sometimes to large portions of the ghostwritten text. In fact, publishers, promoters, and imitators have abused the most respected names in the field of blackjack.
Compound all of this misinformation about card counting with the dozens of books on the market that teach totally inaccurate count strategies, "money management" systems, strategies so weak as to be a complete waste of time or too difficult for anyone to master, and you can begin to fathom why card counting is the best thing that ever happened to the casino industry in this country.
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